You hired the best of the best… so why aren’t your customers happy?
The truth is, while your technicians may know the ins and outs of what they do if they don’t make your customers feel heard, comfortable, and like a million bucks, they’re making your company look bad.
Working face-to-face with clients or presenting to groups requires more than just technical knowledge. It requires an ability to connect.
When communication skills are lacking:
- Potential sales are lost
- Existing customers find a new provider
- Quality technicians are viewed unfavorably by customers, passed over for promotion, and will look for new opportunities outside your organization.
Soft skills help your employees connect with customers and represent your brand better.
